As business strategies and marketing materials continue to evolve with improving technologies and greater insight into certain industries, there has been a clear improvement in the way that Corporate Branding is done.
Corporate Branding is truly more than just simply putting your logo on a product these days. Companies are beginning to spend a lot of time and resources focussing on the implementation of promotional products and strategically placing their logo on like minded products with a positive message.
Here's a few key pointers to keep in mind if you are planning on doing a run of promotional products as a corporate branding exercise.
Whether you are corporate branding for client gifts, internal incentives or wider marketing and event merch, keep in mind the following:
1. Look into the company behind the products you are branding on. What is their ethos and mission statement that drives them to create the product? Does this align with the message that you are trying to convey within your business?
2. Source high quality products locally rather than through a lower cost imported alternative. Not only will the higher quality range last longer over time (with your brand still on it), but you will also be supporting local business and economy which is another positive social responsibility message you are conveying.
3. Keep in mind trends and contemporary social issues such as the War on Waste and the rise in reusable coffee cups such as Uppercup. You want to put your brand on a product that the person receiving it will want to use and truly expose your brand to a wider community.
If you would like to chat to someone about putting your brand on an ethical and sustainable, Australian made product range hoping to minimise the waste produced by society - please feel free to follow the below link to reach out!