Introducing Grounded Goods: A New Name, Same Sustainable Mission
Introducing Grounded Goods: A New Name, Same Sustainable Mission
We're thrilled to announce that Lusty Solutions is now Grounded Goods—the same passionate team, mission-driven products, and values, but with a fresh new look! As a company committed to sustainability, we believe this name change better reflects who we are, our values, and our direction.
Since founding Lusty in 2016, we've built a strong reputation for delivering innovative, sustainable products designed and manufactured in Australia. For example, our hero product Uppercup which we launched under our brand in 2017. Uppercup was designed by James McKay, a barista based in Melbourne. Driven by his desire to create the perfect reusable coffee cup, James designed Uppercup with beautiful design and sustainability as top priorities.
We've helped millions of people switch from single-use to reusable, eco-friendly alternatives, and with products like our Uppercup we can continue our focus on reducing waste and creating long-lasting, beautiful, and functional products. But now, it's time for our brand to evolve with us, and Grounded Goods perfectly represents that evolution.
Why the Name "Grounded Goods"?
Choosing the right name is essential for any business, but it's more than just a title for us. A name should reflect your values, your mission, and the message you want to convey to the world. With Grounded Goods, we are firmly rooted in sustainability principles, ethical business practices, and local production.
The word "Grounded" resonates with us on many levels. It suggests stability, responsibility, and a connection to the earth—core elements of our philosophy. Our products are designed to minimise environmental impact and help build a future where zero-waste is the norm. Being "grounded" also speaks to our approach of staying authentic and transparent, making decisions that align with the well-being of the planet and our community.
The word "Goods" highlights our tangible, high-quality products, from our signature Uppercup to the range of customisable, reusable solutions we provide for businesses and individuals. Our goods are not just items; they are tools for change—helping people make more sustainable choices in their daily lives.
Our Values, Stronger Than Ever
Our commitment to sustainability and quality has stayed the same with our rebrand. Grounded Goods still operates under the same values and mission that have guided us since day one. We continue to design products as beautiful as they are functional to reduce waste and promote a circular economy.
Our Uppercup, for example, remains a standout product with its innovative double-wall design that keeps drinks hot and hands cool. All our products are created with minimal components, making them easy to recycle or repair, ensuring that nothing unnecessarily ends up wasted.
As a female-led, B-Corp-certified company, we pride ourselves on transparency, sustainability, and ethical practices. Every decision is made with the environment and community in mind, from the materials we use to the partners we choose. We are excited to carry forward these values under our new name, Grounded Goods, as we continue to work towards a greener future.
Continued Dedication
Rebranding is a big step, and we're excited about the possibilities ahead. Grounded Goods is not just a name; it's a reflection of the journey we've been on and the direction we're heading. We remain dedicated to helping individuals and businesses transition to reusable, eco-friendly products through our online shop, branded swap cup programs, corporate gifting, and custom solutions.
Our mission is clear: to lead the way towards a zero-waste economy by offering innovative, high-quality solutions that help reduce waste and promote sustainability. With Grounded Goods, we are more aligned than ever with that vision.
We're grateful for the support of our customers and community as we embark on this next chapter, and we look forward to continuing our sustainable journey with you.
Together, we can create a cleaner, greener future—one grounded sip or bite at a time.
